| |
The first step
was to analyze the existing brand identity system and
conduct workshops with the management team to better understand
their core brand attributes. After conducting industry
research, we proceeded to develop a robust set of digital
brand guidelines that addressed color scheme, selection
and use of imagery, key features and functionalities.
We kicked off the brand implementation phase with a set
of interactive presentation material for use at client
meetings. We created templates and visuals to allow field
personnel to develop targeted presentations efficiently,
and communicate the brand in a consistent manner. |
|
 |
Having tested the impact of
the interactive presentations with selected clients, we
extended the brand and content strategy to the web development
process. Using sophisticated imagery from their client
portfolio, Flash animation technology, and dynamic HTML,
we developed an engaging, clean, and colorful user interface
to reflect the innovative and collaborative nature of
the firm. To clarify the company's integrated offering
and promote its world-class capabilities, we also created
an introductory movie featuring "Real World Design
Solutions", an asset-tracking demo, and 3D renderings. |
| |
|
|
|
|
|
..[ 320K ]
