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Client Background
// A premier architecture firm based in NYC, our client
is providing interior design services to Fortune 500 companies
such as Citicorp, Goldman Sachs, Revlon, Tiffany &
Co. and The Walt Disney Company.
Their audience comprises facilities management and design
professionals who are concerned with developing and maintaining
productive workplaces, and who value superior design and
effective use of technology. |
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Project Objectives //
The company had recently updated its corporate identity
system and brochure to better communicate its integrated
service offering. Its management team also recognized
that digital media played a key communication role with
their sophisticated audience, and decided to embark on
a digital branding program.
With no prior web presence and lack of dynamic marketing
tools, the firm turned to Mintwave to help clarify, plan
and execute an interactive branding strategy that would
successfully differentiate them in a highly fragmented
and competitive marketplace. |
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..[ 320K ]
