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In collaboration
with their global marketing team and localization experts,
we translated marketing objectives, brand attributes and
localization requirements into specific branding, creative
and technical guidelines. This process led to the core
theme of limitless capabilities that we expressed through
the tagline "One Stop. No Boundaries.", the
use of confident imagery conveying geographic openness,
and the application of an "international" color
palette. Furthermore, we developed a clean, sophisticated
yet flexible content layout that reinforced their core
message and accommodated the requirements of both Roman
and non-Roman languages (e.g., Chinese, Japanese). |
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Following the website's launch
and roll out in over 20 countries, we were asked to help
extend the re-branding effort to additional media and
channels. We adapted the core message of limitless capabilities
to a number of offline and online initiatives including
e-mail marketing, corporate brochures, sales collateral,
and interactive marketing presentations. Each of these
pieces was designed to enhance brand awareness, to be
instrumental in lead generation, and to accurately emphasize
the main points of our client's value proposition. |
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