Mintwave | Branding The MIX

4. Results: Increased Traffic, Retention, and Recognition

		Web traffic increased four-fold within one month of the campaign launch

		Membership doubled within three months, with 40% of registered users returning more than 5 times

		Leading microfinance institutions and organizations have since joined the MIX

		The MIX has successfully gone through another phase of expansion and is now globally known as a central player in the microfinance industry