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Client Background //
The Microfinance Information eXchange (MIX) is a non-profit
organization supported by prestigious institutions such
as The World Bank, the Citigroup Foundation and other
private foundations. The MIX was created in mid 2002 to
help develop the microfinance market infrastructure through
data standardization and transparency. The organization
had been built to integrate and manage two established
yet disparate products: |
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1) |
a web-based information
exchange marketplace, originally developed by the UN |
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2) |
The MicroBanking
Bulletin, a renowned benchmarking publication |
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Project Objectives //
The MIX was planning to promote its products and services
at high profile global events, but was lacking a corporate
brand platform to communicate the value of its integrated
product offering, and to support future growth. |
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The organization asked
Mintwave to develop a brand strategy to drive online and
offline communication programs. |
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