Client Impact


Creating a Contributory Data Network in an Opaque and Illiquid Market

CHALLENGE

A consortium of leading financial institutions and organizations sought to establish a central repository of data to facilitate investments in microfinance. We were asked to review and assess their information products and ensure maximum traction for the official launch at an international summit.

APPROACH

We analyzed each of their offerings from a solution standpoint: Who were those information products for? How did they help each of the targeted groups be more productive? How could we gain traction to leverage the network effect? Where should our time be spent given the four-month available window? With the underlying architecture and data processing technology already established, we decided to focus on the complete user experience: from learning about these products and understanding the value of contributing, to the data contribution process itself.

We focused on the content architecture, user interface, features and overall flow of these information products. They had to reflect our initial findings and result in a transparent, intuitive and engaging experience to gain traction with the various market participants. From user experience design, solution architecture and application development, we created viable, intuitive and robust data and information platforms. We created and delivered new platforms in less than 4 months, just in time for the summit.

RESULTS

  • These new information products were widely acclaimed at the summit, leading to a higher than expected participation from targeted financial institutions.
  • Since its launch in 2002, this business information provider has played a central role, reporting data on nearly 2000 financial institutions totaling over $40 billion in gross loan portfolio.